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Yellowpop and Kenny Scharf Partnership

10/15/2024

Source: streetartnews.net

A Fusion of Creativity: Yellowpop and Kenny Scharf’s Vibrant Collaboration

Miami, USA – October 17, 2024 – Yellowpop, a brand celebrated for blending pop art with interior design, is excited to present its latest dynamic collaboration. Teaming up with the iconic Kenny Scharf, this new collection encapsulates the lively and surrealist essence that distinguishes Scharf in the world of contemporary art.

Embracing a Neon Revolution

This exclusive neon collection signifies a pivotal step in Yellowpop's ongoing quest to democratize art. Infusing a contemporary edge into the pop art genre, it magnifies Scharf’s hallmark vibrancy and imaginative style. Co-founders Jeremy Cortial and Ruben Grigri express, “Yellowpop thrives on bridging pop culture with home décor by partnering with renowned artists. Our collaboration with Kenny Scharf captures the spirited defiance and creativity inherent in pop art.”

Kenny Scharf: Pop Art Luminary

Kenny Scharf emerged in the 1980s from New York's East Village, gaining acclaim for his vivid, surrealist works alongside legends like Keith Haring and Jean-Michel Basquiat. Scharf’s art—colored by playful, futuristic, neon motifs—seamlessly merges pop culture with fine art. His affinity for neon makes this partnership with Yellowpop a natural extension of his artistic evolution. Scharf enthusiastically remarks, “I am a sucker for colorful bright lights. Don’t fight, keep it bright.”

The Collection Unveiled

The Kenny Scharf x Yellowpop series merges Scharf’s dynamic vision with the high energy of pop art. Each piece showcases the bold hues and unique style that have cemented Scharf’s legendary status in the pop art scene.

Launch Details

Early access to the Kenny Scharf x Yellowpop collection starts on October 17, 2024. Given its limited production, it’s a rare chance for enthusiasts and collectors to acquire these special neon artworks. For early access, updates, and to purchase the collection before it runs out, visit [Yellowpop's website](http://www.yellowpop.com) and follow them on Instagram. Jeremy Cortial notes, “Kenny’s art has always been a burst of color and creativity, aligning perfectly with our aim to make daring, joyful design accessible.”

About Yellowpop

Yellowpop is a home décor brand dedicated to transforming how we style our living spaces. By collaborating with internationally acclaimed artists, Yellowpop reimagines iconic artwork as vibrant neon designs, sparking creativity and happiness. Our LED neon signs promote boldness and illuminate spaces, offering a distinctive way to integrate art into daily life. Spanning the realms of art and design, Yellowpop is committed to brightening homes and the world, one neon sign at a time.