As the United States gears up for its next presidential election, a new book documenting artistic billboards throughout America is particularly pertinent. These billboards, some featuring politically charged or socially relevant messages, have become prominent symbols over recent years.
The organization behind these creative displays is For Freedoms, established in 2016 by a talented group of artists, including Hank Willis Thomas and Eric Gottesman. This collective has been instrumental in showcasing art that stretches across America's highways and byways, inviting reflection and dialogue.
In a testament to the breadth and depth of this initiative, the recent publication features 550 billboard creations by various renowned artists, such as the Guerrilla Girls, Lorraine O’Grady, Ai Weiwei, and Emily Hanako Momohara. The book also enriches readers with essays penned by Whitney Museum of American Art curator Rujeko Hockley and activist Nadya Tolokonnikova of Pussy Riot fame.
For Freedoms representatives Eric Gottesman, Wyatt Gallery, and Taylor Brock describe the publication as a documentation of work by hundreds of artists. These artworks, prominently displayed in both urban and rural settings over the last eight years, come during periods marked by significant social and political unrest. The creators, while diverse in thought, share a common conviction: creativity can transform seemingly unchangeable systems.
Several notable billboard works featured in the book include:
Displayed in Nampa, Idaho as part of the 50 State Initiative, this piece was designed in collaboration with 21c Museum Hotels.
This work adorned Des Moines, Iowa, during the Awakening campaign, in collaboration with McCourt Global.
Featured in Springfield, Massachusetts, as part of the 50 State Initiative.
A product of the 2020 Awakening campaign, this billboard was unveiled in West Virginia in collaboration with McCourt Global.
Displayed in Knoxville, Tennessee, it formed part of the 2020 Awakening initiative.
Presented in Pearl, Mississippi as part of the superPAC campaign.
This collection captures the spirit of American creativity, resilience, and the power of art to inspire change. Whether shown in bustling cities or quiet towns, these billboards have carried messages that resonate deeply across the nation.