Exploring the Artistic World of Arthur Bray

In this engaging interview, we delve into the fascinating realm of visual contemporary artist Arthur Bray, co-founder of the acclaimed pan-Asia music collective, Yeti Out. Arthur has significantly impacted the global underground music scene, transitioning from organizing parties in East London to performing at high-profile festivals such as Coachella and Wonderfruit. His remarkable journey reflects a deep passion for music and cultural expression. Through Silk Road Sounds, the record label he helms under Yeti Out, Arthur deftly connects electronica, post-punk, and experimental dance music, influencing the cultural vibrancy of nonstop cities. Join us as we get an inside look at Arthur Yeti’s artistic process, influences, and the vibrant soundscape that characterizes his distinctive style.

Early Music Influences and Evolution

Rom Levy: Arthur, we’re thrilled to have you here. Can you share your early music influences and how they've changed since moving from Hong Kong to the UK for university?

Arthur Bray (Yeti Out): Absolutely, Rom. Growing up as a multicultural individual, half English, half Chinese, my identity and approach are deeply rooted in cultural intersections. My musical influences span Tibetan rap, UK grime and garage, and UK rap. It's a dynamic blend that retains a curious and exploratory essence!

Shaping Musical Approaches Through Diverse Venues

Rom Levy: You've performed at numerous venues in the UK. How has the diverse club scene there influenced your music and approach to the industry?

Arthur: Every city presents a unique scene, centered on discovery. London sets a high standard for musical and club culture. The intimate dive bars like Cakeshop in Seoul or Music Bar Lion in Tokyo have equally strong impacts as larger festivals. Playing at Coachella in 2019 was vastly different from performing at the Louis Vuitton pre-fall 2014 afterparty. Each event requires adaptability and understanding of the crowd’s vibe.

Collaborating with a Sibling

Rom Levy: You’ve developed your career alongside your twin brother Tom. How does this partnership shape your creative process and performance style?

Arthur: Working with a sibling is straightforward—no sugarcoating, leading to quick decision-making. We operate transnationally, often making decisions asynchronously. Tom might be in Vietnam and I in Art Basel Hong Kong. We’re always aligned, moving things forward intuitively, which works surprisingly well without a formal rulebook.

The Origin of "Yeti"

Rom Levy: Your digital moniker “Yeti” has an interesting backstory involving a college roommate. Could you elaborate?

Arthur: You're spot on, Rom! My college roommate was quite the character—mythical, wild, and exciting. We began organizing university parties and started a blog called Yeti in the Basement, which evolved into Yeti Out parties. It was all about embracing freedom and rule-breaking. Everyone has an inner Yeti; it’s about letting it out.

Balancing Known and Unknown Tracks

Rom Levy: You often mention balancing familiar and unfamiliar tracks. How do you curate your setlists to achieve this balance, and what effect does it have on your audience?

Arthur: It’s crucial to keep the dance floor lively while fueling discovery. A DJ buddy from Bali once advised, “For larger clubs, mingle songs for broad appeal with your personal favorites.” In intimate venues, the ratio flips. There are no strict rules, but each set is like social research—learning from diverse audience dynamics over time.

Vision for Future Musical Endeavors

Rom Levy: Reflecting on your evolving role in music, how do you envision your future projects and career?

Arthur: The musical realm is expansive. DJing is like curating; songs are sequenced thoughtfully. This mindset transfers to event organization, artist collaboration, and community radio programming. It's about naturally gathering people through music experiences.

Music and Community Building

Rom Levy: How do you perceive the relationship between music and community building, given your extensive background in the music industry?

Arthur: Music unifies people. Whether listening to electronic music in Sweden or in Dubai, language barriers vanish, sharing rhythms becomes our common ground. Facilitating community through music is a rewarding opportunity.

Cross-Cultural Influences and Identity

Rom Levy: How has cross-cultural exposure affected your artistic identity and approach to music creation?

Arthur: Life is a tapestry of design choices, and roles are flexible. Whether identifying as a DJ, curator, or another title, everyone has a perspective. The key is confidently sharing this perspective, creating connections and sparking inspiration in others, nurturing a collaborative creative ecosystem.

Exciting Projects and Collaborations

Rom Levy: Which of your numerous collaborations or projects has been the most exciting for you?

Arthur: Projects at culture's boundaries intrigue me. A radio station in a luxury mall playing underground tracks or a Boiler Room in an old prison in Hong Kong, these unexpected pairings excite me. One notable collaboration was with Hong Kong street artist Lousy on the “Primal Funk” collection, extending his “Lousy Playground” work at M+ Museum. Collaborating with friends to bring ideas to life is immensely rewarding.

Staying Connected and Discovering New Music

Rom Levy: How can people follow your work and listen to your music? Which platform do you prefer?

Arthur: We host a monthly show on NTS Radio, and FM BELOWGROUND, our community radio station. Follow us on Instagram, SoundCloud, and Bandcamp, where Silk Road Sounds continues to release energetic music, from post-punk to techno, across Asia’s nightlife scene.