Banksy painted this mural in Brooklyn's Red Hook neighborhood. The opportunity arose after the artist received advice from a local resident, 59-year-old Vassilios Georgiadis, while anonymously passing through the area. As a token of gratitude, Banksy returned to Georgiadis’s warehouse at night to paint a mylar heart balloon. Soon after, the mural was defaced by another graffiti artist known as Omar NYC. Remarkably, Banksy revisited the site, in an unprecedented move, to repair and enhance the artwork. Sadly, Georgiadis passed away from heart disease a few years later. To honor his memory, his family plans to donate part of the auction proceeds to the American Heart Association (AHA).
Nancy Brown, CEO of the AHA, recognized the mural as more than just art, emphasizing its significance in raising awareness about heart disease. "As we persist in improving health for everyone, we are grateful for the Georgiadis family's generosity," she stated. "This donation will support life-saving research and advocate for healthier communities."
The auction conducted by Guernsey’s will be held at Brookfield Place and online on May 21. Known for handling culturally influential items, Guernsey’s has previously auctioned belongings associated with Princess Diana and Elvis Presley.
Banksy's work continues to capture public attention. A 2018 mural in Port Talbot, South Wales, will be featured in an upcoming play in Cardiff, and further insights into Banksy's interactions with institutions like the Metropolitan Museum of Art have emerged. Although Pest Control, the agency managing Banksy’s work, typically disapproves of removing his pieces for sale, there are exceptions when it involves charities. An example includes a piece sold to benefit the NHS during the early Covid-19 pandemic.